Because Reasons (with Ellen Evers)

On today’s episode we are joined by Ellen Evers, an assistant professor of marketing at the Haas School of Business at U.C. Berkeley. We talk with Ellen about working at a business school, and how it is similar and different from being in a psychology department; how people in different fields think about rationality, and how that plays out in her own interdisciplinary work; and how the larger conversation around open science and replicability has made its way into decision research and marketing. Plus: We answer a letter about dealing with a helicopter advisor as an early-career researcher.


The Black Goat is hosted by Sanjay Srivastava, Alexa Tullett, and Simine Vazire. Find us on the web at, on Twitter at @blackgoatpod, on Facebook at, and on instagram at @blackgoatpod. You can email us at You can subscribe to us on iTunes.

Our theme music is Peak Beak by Doctor Turtle, available on under a Creative Commons noncommercial attribution license.

This is episode 38. It was recorded July 3, 2018.